Candle making equipment for sale: 5000
Now you know where your candles fit in the marketplace, so it’s time to identify your brand’s individual “niche”—what makes your candles unique and separates them from the competition. Here are a few common ways we’ve seen candle makers find the perfect niche:
Unique scent combinations
Clever or even whacky names for your candles
Charitable support for a good cause
In the end, your goal should be to sell candles so distinctive and unique that customers can’t get them anywhere else.